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Google is Top Growing Brand

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2008 marks a memorable year for search engine giant Google as that jump into the Interbrand Best Global Brands 2008 Top 10. The report shows that the value of the Google brand has grown 43% since 2007, and is now worth 25.6-billion which makes it the worlds fastest growing brand.

Coca-Cola remained the most valuable global brand with a brand value of 66.7bn, though Google remained the biggest mover by knocking Mercedes-Benz off the top 10. Asides from Google, the other big IT brands were Apple with a 24% move up the ladder into 24th, Amazon.com with a 19% growth and Nintendo with 13%. Another brand rapidly increasing in value is Spanish fashion house Zara, which has expanded operations to 72 countries.

Financial services brands like Merrill Lynch, Morgan Stanley and Citi slumped and were among the biggest losers of brand value. The big losers included Ford and Gap.

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Written by techran

September 21, 2008 at 2:41 pm

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